Cabela's retail division operates overwhelmingly popular stores throughout the U.S. As much wildlife museums and education centers as retail stores, Cabela's showrooms provide a truly unique shopping experience. True destination stores, Cabela's showrooms offer outdoor enthusiasts and their family an educational and entertaining shopping experience.

To provide support for their co-branded credit card, which was started in 1995, Cabela's chartered the World's Foremost Bank, N.A., in 2001. The bank provides customer service, risk management and payment processing exclusively for Cabela's Visa cardholders. The Cabela's Visa card allows consumers to earn points back from all their purchases, which they can apply toward their next purchase at Cabela's.

Cabela's Outfitter Journal magazine, and award-winning television shows further enhance the company's brand image and provide the public with entertaining and educational ways to experience what Cabela's is about. These media outlets provide sportsmen and women the opportunity to learn what the outdoors has to offer through top-quality production and informative features from the nation's most knowledgeable outdoor journalists and personalities.

Yet another chapter in the company's history began June 25, 2004, when Cabela's (CAB) made its debut on the New York Stock Exchange. Investors eager to acquire a piece of the World's Foremost Outfitter drove the stock's value up 40% in the opening minutes of trading, making it one of the most successful Wall Street debuts in recent memory.

Cabela's success hasn't gone unrecognized, as evidenced by the number of commendations and awards bestowed upon the company in recent years. In 2001, the Cabela's Catalog was ranked as the fifth most popular catalog, behind such direct-mail giants as J.C. Penney and Sears, in a Consumer Shopping Survey administered by Catalog Age magazine. Other awards include: ShotBusiness magazine's Retailer of the Year; Sporting Goods Business magazine Specialty Retailer of the Year; BizRate.com Circle of Excellence Award for outstanding web site performance over the holiday season.

In 2006 Cabela's web site was ranked No. 1 in the outdoor retailer industry and the company was named Company of the Year in Sporting Classics magazine's prestigious Awards of Excellence. Dick, Mary and Jim Cabela are members of the Sporting Goods Industry Hall of Fame, and Dick Cabela is a member of the Direct Marketing Association Hall of Fame. Over the years Cabela's has received numerous recognitions for its work with conservation organizations. In addition, Cabela's employees were instrumental in naming the company one of the Top 100 Companies to Work For in Forbes magazine's January 2000 issue.

Despite the accolades and growth, Cabela's continues to embrace the original philosophy that the customer is No. 1 - a philosophy instilled by company founders Jim and Dick Cabela. This dedication to the customer is just one of many reasons Cabela's is what the family always knew it could be - a dream come true.